Low Classic Brand Identity and Typography
Yaman Hu
Graphics, Illustration and Visual Communication Design Low Classic Brand Identity and Typography by Yaman Hu Low Classic is a brand identity created for an independent fashion label. The identity is inspired by fashion magazines of the 1980s. A muted color palette and a layout that breaks the grid are used. The typography is exaggerated and combined with elegant curves, and it forms the main visual language of the brand. Both printed and digital materials are included, such as posters, social media graphics, e-mails and web banners. The printed collaterals are produced on recycled paper without polluting dyes. The aim is to give a vintage look a refined digital form.
A' Design Award Winner
Low Classic Brand Identity and Typography by Yaman Hu is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Low Classic Brand Identity and Typography earned the A' Design Award in 2021 and is showcased on Graphic Design Award Winners among other remarkable designs. Explore the project details, discover other works by Yaman Hu and see why Low Classic Brand Identity and Typography design rises above its competition.
About Low Classic
Graphics, Illustration and Visual Communication Design Low Classic Brand Identity and Typography by Yaman Hu Low Classic is a brand identity created for an independent fashion label. The identity is inspired by fashion magazines of the 1980s. A muted color palette and a layout that breaks the grid are used. The typography is exaggerated and combined with elegant curves, and it forms the main visual language of the brand. Both printed and digital materials are included, such as posters, social media graphics, e-mails and web banners. The printed collaterals are produced on recycled paper without polluting dyes. The aim is to give a vintage look a refined digital form. Low Classic earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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