Pupstar Brand Identity
Haolai Francis Zhou
Graphics, Illustration and Visual Communication Design Pupstar Brand Identity by Haolai Francis Zhou Pupstar is a brand identity created for a positioning technology company and its GPS pet tracker. The logo combines simple iconic shapes drawn from a paw, a dog face, a map pin and a navigation arrow. The mark links pets and positioning in one recognizable symbol. Fresh and bright colors give the identity a friendly and energetic tone. Business cards, flyers and other stationery are printed on textured matte recycled paper. The visual system is applied consistently across digital platforms, with the aim of helping owners avoid losing their pets.
Silver A' Design Award Winner
Pupstar Brand Identity by Haolai Francis Zhou is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Pupstar Brand Identity earned the Silver A' Design Award in 2021 and is showcased on Graphic Design Award Winners among other remarkable designs. Explore the project details, discover other works by Haolai Francis Zhou and see why Pupstar Brand Identity design rises above its competition.
About Pupstar
Graphics, Illustration and Visual Communication Design Pupstar Brand Identity by Haolai Francis Zhou Pupstar is a brand identity created for a positioning technology company and its GPS pet tracker. The logo combines simple iconic shapes drawn from a paw, a dog face, a map pin and a navigation arrow. The mark links pets and positioning in one recognizable symbol. Fresh and bright colors give the identity a friendly and energetic tone. Business cards, flyers and other stationery are printed on textured matte recycled paper. The visual system is applied consistently across digital platforms, with the aim of helping owners avoid losing their pets. Pupstar earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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