Platanus Corporate Identity
Pedro Panetto
Graphics, Illustration and Visual Communication Design Platanus Corporate Identity by Pedro Panetto Platanus is a corporate identity created for a psychiatry office with a humanized approach to medical care. The name refers to the platanus tree on the island of Kos, where Hippocrates taught medicine to the first doctors. The symbol brings together a Greek column, a tree structure, leaves, fruits, branches and an hourglass, drawn with one consistent line. The typography was designed exclusively for the brand and follows the proportions of the symbol. Patterns, graphics and stationery complete the coherent visual language.
Silver A' Design Award Winner
Platanus Corporate Identity by Pedro Panetto is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Platanus Corporate Identity earned the Silver A' Design Award in 2021 and is showcased on Graphic Design Award Winners among other remarkable designs. Explore the project details, discover other works by Pedro Panetto and see why Platanus Corporate Identity design rises above its competition.
About Platanus
Graphics, Illustration and Visual Communication Design Platanus Corporate Identity by Pedro Panetto Platanus is a corporate identity created for a psychiatry office with a humanized approach to medical care. The name refers to the platanus tree on the island of Kos, where Hippocrates taught medicine to the first doctors. The symbol brings together a Greek column, a tree structure, leaves, fruits, branches and an hourglass, drawn with one consistent line. The typography was designed exclusively for the brand and follows the proportions of the symbol. Patterns, graphics and stationery complete the coherent visual language. Platanus earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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