Scentwalk Corporate Identity
Yiyang Li
Graphics, Illustration and Visual Communication Design Scentwalk Corporate Identity by Yiyang Li Scentwalk is a conceptual corporate identity for a future company that extracts and stores memories in the form of smell. The logo is an abbreviation of the brand name and is built from the ideas of odor molecules, data, extraction, collection and walking. The color scheme uses holographic silver foil, a material that looks silver but reflects color in light, echoing the idea that gas is colorless yet can create emotion. The mark is dynamic and joined by a specific sound. Related posters and products address the self, partners, family and friends.
Silver A' Design Award Winner
Scentwalk Corporate Identity by Yiyang Li is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Scentwalk Corporate Identity earned the Silver A' Design Award in 2022 and is showcased on Graphic Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Yiyang Li and see why Scentwalk Corporate Identity design sets itself apart from its competition.
About Scentwalk
Graphics, Illustration and Visual Communication Design Scentwalk Corporate Identity by Yiyang Li Scentwalk is a conceptual corporate identity for a future company that extracts and stores memories in the form of smell. The logo is an abbreviation of the brand name and is built from the ideas of odor molecules, data, extraction, collection and walking. The color scheme uses holographic silver foil, a material that looks silver but reflects color in light, echoing the idea that gas is colorless yet can create emotion. The mark is dynamic and joined by a specific sound. Related posters and products address the self, partners, family and friends. Scentwalk earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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