Free Brand Identity
Guangzhou Ruoyuchen Technology Co., Ltd.
Graphics, Illustration and Visual Communication Design Free Brand Identity by Guangzhou Ruoyuchen Technology Co., Ltd. Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels.
A' Design Award Winner
Free Brand Identity by Guangzhou Ruoyuchen Technology Co., Ltd. is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Free Brand Identity earned the A' Design Award in 2022 and is showcased on Graphic Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by Guangzhou Ruoyuchen Technology Co., Ltd. and see why Free Brand Identity design rises above its competition.
About Free
Graphics, Illustration and Visual Communication Design Free Brand Identity by Guangzhou Ruoyuchen Technology Co., Ltd. Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels. Free earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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