Mohanii Brand Identity
Wei Sun
Graphics, Illustration and Visual Communication Design Mohanii Brand Identity by Wei Sun Mohanii is a brand identity created for a fashion label rooted in oriental culture. The logo is based on Latin letters, which give the brand a simple and international tone. The letter M is the core symbol and refers to ink, linking the mark to Chinese calligraphy. Serif forms and contour lines are combined and reinterpreted. The letters M and H are emphasized, while the other letters are reduced, so that visual layers are formed. The symbol can be repeated, broken apart and recomposed, and it can be applied to any medium.
Silver A' Design Award Winner
Mohanii Brand Identity by Wei Sun is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Mohanii Brand Identity earned the Silver A' Design Award in 2023 and is showcased on Graphic Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Wei Sun and see why Mohanii Brand Identity design rises above its competition.
About Mohanii
Graphics, Illustration and Visual Communication Design Mohanii Brand Identity by Wei Sun Mohanii is a brand identity created for a fashion label rooted in oriental culture. The logo is based on Latin letters, which give the brand a simple and international tone. The letter M is the core symbol and refers to ink, linking the mark to Chinese calligraphy. Serif forms and contour lines are combined and reinterpreted. The letters M and H are emphasized, while the other letters are reduced, so that visual layers are formed. The symbol can be repeated, broken apart and recomposed, and it can be applied to any medium. Mohanii earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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