Xing Yun Shu Dessert
Bingying Liu
Graphics, Illustration and Visual Communication Design Xing Yun Shu Dessert by Bingying Liu Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand.
Bronze A' Design Award Winner
Xing Yun Shu Dessert by Bingying Liu is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Xing Yun Shu Dessert earned the Bronze A' Design Award in 2023 and is showcased on Graphic Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Bingying Liu and see why Xing Yun Shu Dessert design rises above its competition.
About Xing Yun Shu
Graphics, Illustration and Visual Communication Design Xing Yun Shu Dessert by Bingying Liu Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand. Xing Yun Shu earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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