Unicorn Rebrand Visual Identity
YATING LIU
Graphics, Illustration and Visual Communication Design Unicorn Rebrand Visual Identity by YATING LIU Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.
A' Design Award Winner
Unicorn Rebrand Visual Identity by YATING LIU is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Unicorn Rebrand Visual Identity earned the A' Design Award in 2024 and is showcased on Graphic Design Award Winners among other exceptional designs. Explore the details of the project, discover other works by YATING LIU and see why Unicorn Rebrand Visual Identity design stands out from its competition.
About Unicorn Rebrand
Graphics, Illustration and Visual Communication Design Unicorn Rebrand Visual Identity by YATING LIU Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence. Unicorn Rebrand earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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