Xiaoshanxiang Pig Brand Design
Beijing Jiaotong University
Graphics, Illustration and Visual Communication Design Xiaoshanxiang Pig Brand Design by Beijing Jiaotong University Xiaoshanxiang Pig is a brand design created for the pork products of Xiaoyuan Village in China. The identity is based on simple countryside illustrations and on the local farming method, in which the pigs rest on straw beds. Light colors and playful drawings are used instead of the product photographs common in meat packaging. The set includes a packaging box, a waist cover made of 260 gram white cardboard with screen printing and silver stamping, a village map, coupons and posters. The aim is to raise the value of local agricultural products and to share the story of the village.
Bronze A' Design Award Winner
Xiaoshanxiang Pig Brand Design by Beijing Jiaotong University is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Xiaoshanxiang Pig Brand Design earned the Bronze A' Design Award in 2024 and is showcased on Graphic Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by Beijing Jiaotong University and see why Xiaoshanxiang Pig Brand Design design rises above its competition.
About Xiaoshanxiang Pig
Graphics, Illustration and Visual Communication Design Xiaoshanxiang Pig Brand Design by Beijing Jiaotong University Xiaoshanxiang Pig is a brand design created for the pork products of Xiaoyuan Village in China. The identity is based on simple countryside illustrations and on the local farming method, in which the pigs rest on straw beds. Light colors and playful drawings are used instead of the product photographs common in meat packaging. The set includes a packaging box, a waist cover made of 260 gram white cardboard with screen printing and silver stamping, a village map, coupons and posters. The aim is to raise the value of local agricultural products and to share the story of the village. Xiaoshanxiang Pig earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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