Lao Huotang Brand Identity
BI-CHENG ZHONG
Graphics, Illustration and Visual Communication Design Lao Huotang Brand Identity by BI-CHENG ZHONG Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials.
Bronze A' Design Award Winner
Lao Huotang Brand Identity by BI-CHENG ZHONG is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Lao Huotang Brand Identity earned the Bronze A' Design Award in 2026 and is showcased on Graphic Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by BI-CHENG ZHONG and see why Lao Huotang Brand Identity design sets itself apart from its competition.
About Lao Huotang
Graphics, Illustration and Visual Communication Design Lao Huotang Brand Identity by BI-CHENG ZHONG Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials. Lao Huotang earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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