Hak Hi Kong Yong An Harbor Rebranding
Shih-Pei Huang
Graphics, Illustration and Visual Communication Design Hak Hi Kong Yong An Harbor Rebranding by Shih-Pei Huang The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Silver A' Design Award Winner
Hak Hi Kong Yong An Harbor Rebranding by Shih-Pei Huang is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Hak Hi Kong Yong An Harbor Rebranding earned the Silver A' Design Award in 2020 and is showcased on Graphic Design Award Winners among other exceptional designs. Explore the project details, discover other works by Shih-Pei Huang and see why Hak Hi Kong Yong An Harbor Rebranding design sets itself apart from its competition.
About Hak Hi Kong
Graphics, Illustration and Visual Communication Design Hak Hi Kong Yong An Harbor Rebranding by Shih-Pei Huang The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. Hak Hi Kong earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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