Yic Barbecue Market Visual Identity

Youjia Gu

Graphics, Illustration and Visual Communication Design Yic Barbecue Market Visual Identity by Youjia Gu Through the cooperation of visual system and spatial system, designers create a brand tonality with differentiation and symbiosis of dining demand and emotional demand. In the visual system, a series of circular objects, such as stars and wool balls, are used to create the concept of universe and planet. With the current popular light orange and blue-green, a lovely and fashionable visual style that conforms to the psychology of female consumers is formed.


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