Graphics, Illustration and Visual Communication Design Women of Wonder University Brand Identity by Salvita Bingelyte The women of wonder university is a science platform designed to prepare women for their future by teaching them the skills necessary for balancing work and family life. The letters of women of wonder create the word abbreviation. They are different colors representing important characteristics such as femininity, opportunity, openness, perspective, trust and knowledge. With the selected color combination and lettering, the new brand creates visibility, energy and spontaneity.