Hmp Visual Identity

Graphics, Illustration and Visual Communication Design Hmp Visual Identity by Fanny De Bray The HMP Group logo is created to underline the strength of the company, to clarify their communication strategy and highlight their expertise as well as defining the group’s new visual identity and brand architecture. The letters are created in the same way the group stamps it on their pieces. In the background, sketches evoke the global accompaniment that HMP provides. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client for a more comprehensive look, and highlight their different services.