Graphics, Illustration and Visual Communication Design BCC and Beautycorn Identity by Ki-Seok Nam BCC's main customers are women, focused on what women like. The symbol mark was designed using flowers, and efforts were made to express the meaning of cooperation and prosperity. Beautycorn is a compound word of beauty + unicorn. The unicorn that symbolizes remarkable beauty has brilliantly colorful hair, and the horn on the unicorn’s forehead is personality. The Beautycorn logo leaping with cooperation signifies the sustainable growth of the brand.