Equipment Fashion Identity and Branding

Graphics, Illustration and Visual Communication Design Equipment Fashion Identity and Branding by Biwei Niu A retail and product identity program design. The designer choses Equipment Femme for this project and redesigned their entire product image and identity system. He wanted it become to a unique and high-end fashion company. He focused on the 'Modern Woman Life Style' selling point in the market and designed a powerful identity system for this company.