Low Classic Brand Identity and Typography

Yaman Hu

Graphics, Illustration and Visual Communication Design Low Classic Brand Identity and Typography by Yaman Hu Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that showcase the one-of-a-kind holistic view of Low Classic. The way of showing the brand value is by providing minimalist design but with elegant typography details.


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