Umano Brand Identity

Ruis Vargas

Graphics, Illustration and Visual Communication Design Umano Brand Identity by Ruis Vargas The Umano bar was designed to serve customers of the Ibis hotel in the Ibirapuera neighborhood, in Sao Paulo, offering quality services with convenience. It was essential to provide its guests an equally close, pleasant, sophisticated and typically Sao Paulo space. Traditionally, guests tend to seek entertainment in the most central neighborhoods, facing problems with regard to urban mobility. Thus, Umano contributes locally to this issue and offers its guests and the hotel's own neighborhood a new place of entertainment with a Sao Paulo style of living.


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