Graphics, Illustration and Visual Communication Design LEZAI Dental Clinic Logo and Brand Identity by Guangzhou Cheung Ying Design Co., Ltd. The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism, consumers can clearly understand the service features and harmonious interaction conveyed by the brand.