Three Emotions Brand Identity

Graphics, Illustration and Visual Communication Design Three Emotions Brand Identity by Tsuyoshi Omori Hansen's Disease Sanatoria World Heritage Promotion Council is a non-profit organization who is committed to helping the Hansens's Disease Sanatoria in Japan to be included on the UNESCO World Heritage Site List. Their logo and posters feature three different emotions that Hansen’s disease patients were long subjected to -agony, sadness and hope, speaking what people can and should do to realize a society that is free of the discrimination and prejudice. Today, amid the prolonged Covid-19 crisis, the strong message behind the logo resonates with us furthermore.