Traackr Brand Identity Redesign

Graphics, Illustration and Visual Communication Design Traackr Brand Identity Redesign by Felice Della Gatta Traackr's brand identity was redesigned with the aim of encompassing the many facets that make it a successful company and product. Through the use of soft shapes for the new icon and pattern elements, the juxtaposition of bold and timeless typography with an eclectic and vibrant color palette the new identity creates endless creative opportunities to represent the dynamic nature of people, communities, influence, and data.