Math Alive Brand Identity

Graphics, Illustration and Visual Communication Design Math Alive Brand Identity by VISANG Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.