Graphics, Illustration and Visual Communication Design Cuishan Intelligent Kitchen Restaurant by Yu Pan In order to make the overall vision of Cui Shan Intelligent Kitchen have individual visual characteristics, make the picture more visual impact and appeal, and can firmly grasp the sight of consumers. Therefore, the designers repeatedly arranged and combined the logo into a brand pattern with strong recognition. At the same time, in order to make the pattern have more brand-name and exquisite visual experience, they also dig into the details of ginkgo leaves and other elements, so that they have both aesthetic feeling and brand effect.