Radailiai Visual Identity

Inesa Budginė

Graphics, Illustration and Visual Communication Design Radailiai Visual Identity by Inesa Budginė A logo that conveys two different messages, you just have to turn it around. A combination of these two, from the very first sight totally different spheres, leads to creating one visual identity, one harmonious brand image. The upper part of the manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquility). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Thorough research led to the combination of differences so they communicate with two audiences: kids and grown-ups.

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