Graphics, Illustration and Visual Communication Design Ghepard Communication Logo Visual Identity by Ioana Morosan The logo is designed for a marketing agency. The identity was built around the silhouette of a cheetah, with the intention of highlighting a few features such as power, speed and agility, representing the three values adopted by the agency. The result is a personalized, minimalist and modern graphic symbol. The cheetah's tail, appreciated for its length and very narrow waist played an important role in the design. The logo uses a modern font, the shape is very dynamic and also uses contrasting colors. The overall look makes it easier to apply it to different materials.