Graphics, Illustration and Visual Communication Design The Kala Foundation Art Appreciation by Palak Bhatt There has long been a global market for Indian paintings, but interest in Indian art has lagged in the US. To bring awareness about different styles of Indian Folk Paintings, The Kala Foundation is established as a new platform to showcase the paintings and make them more accessible to an international market. The foundation consists of a website, mobile app, exhibit with editorial books, and products that help bridge the gap and connect these paintings to a larger audience.