Xphere Corporate Identity Rebranding

Xiner Zheng

Graphics, Illustration and Visual Communication Design Xphere Corporate Identity Rebranding by Xiner Zheng The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. In 2020, Rongxing started to collaborate with Yibang, the design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.


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