Graphics, Illustration and Visual Communication Design Sxdesign Brand Identity by sxdesign The designers of sxdesign decide to use the collective memories of human languages to convey the brand opinion. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.