Bank of England Visual Identity

Matteo Ruisi

Graphics, Illustration and Visual Communication Design Bank of England Visual Identity by Matteo Ruisi Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

#138983

Do you have an award-winning design?

We would love to feature your work on Graphic Design Award Winners.