Biblioteche di Roma Rebranding

Graphics, Illustration and Visual Communication Design Biblioteche di Roma Rebranding by Ragù Communication A new brand and a new identity for Istituzione Sistema Biblioteche di Roma to reflect the open and accessible essence of Rome's public libraries network. In this new identity the book, already familiar from the historic logo represented by a closed book resting on its side, it is now an open book, a symbol of accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.