Victor Weiss Visual Identity

Graphics, Illustration and Visual Communication Design Victor Weiss Visual Identity by Victor Weiss Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with big purchasing power. The brand's archetype is The Ruler. The brand identity was developed to inspire high level of sophistication. The logo symbol is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan type-design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.