Waaron Kuu's Branding Design

Shawn Goh Chin Siang

Graphics, Illustration and Visual Communication Design Waaron Kuu's Branding Design by Shawn Goh Chin Siang Waaron Kuu's is a restaurant that represents the six major ethnic cultures of Malaysia. To highlight the overall beauty of the brand, The team used deep purple to emphasize each cultural character and added traditional games and instruments. They also used various local elements to decorate the illustrations, placed in different corners of the restaurant and on bowls and packaging. The design not only presents the six major ethnic cultures of Malaysia but also creates a unique brand image for the restaurant.

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