New Visual Direction of Qwale Brand Identity
Ruiqi Sun
Graphics, Illustration and Visual Communication Design New Visual Direction of Qwale Brand Identity by Ruiqi Sun The New Visual Direction of Qwale has transformed the landscape of fintech branding, prioritizing an intuitive UI, UX design for the Qwale app alongside a strategic logo redesign. Through extensive user research and collaborative efforts, Qwale has emerged as a modern, user-centric player in the industry. The revamped logo encapsulates Qwale's innovative ethos and dedication to financial empowerment, marking a significant evolution in its identity.