Inmyes Branding Project

Graphics, Illustration and Visual Communication Design Inmyes Branding Project by ChungSheng Chen The brand name is acronym from the sentence in oneself eyes, is the concept of viewing the world from a personal perspective and the initial in lowercase underscores a closer, more personalized connection with consumers. The brand logo presented in uppercase letter M enclosed in the shape of eyeglass frames, symbolizes a handshake image with mutual trust between company and customers. Standard colors include stylish purple and vibrant orange, adding lively appeal. The brand offers premium, stylish eyewear, building trust and relationships with consumers.