Base Visual Identity

Lance Francisco

Graphics, Illustration and Visual Communication Design Base Visual Identity by Lance Francisco Base is a Singaporean brand redefining Chinese religious goods with a modern yet culturally rooted identity. Inspired by Chinese knotting, the logo weaves tradition and contemporary design, subtly incorporating the letter B. Repetitive patterns symbolize generational continuity, while a refined black, red, and gold palette reflects spirituality and prosperity. Through cohesive branding and thoughtful packaging, Base ensures tradition remains relevant for future generations.

#169785

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