Ruh Corporate Identity
Khalinur Marupova
Graphics, Illustration and Visual Communication Design Ruh Corporate Identity by Khalinur Marupova Ruh is a culturally rooted sports and lifestyle identity inspired by movement, nature and conscious living. The logo integrates a labyrinth form symbolizing the human journey, fingerprint elements referencing identity and legacy, and typographic lines influenced by Kazakh mountain formations. The system balances heritage and modernity through a scalable visual language that connects individual experience with collective memory, creating a distinctive and sustainable brand presence.