School Admissions Advertising and AR Campaign

Graphics, Illustration and Visual Communication Design School Admissions Advertising and AR Campaign by Paul Robb This project is a graphic advertising campaign that uses typography as both message and visual interface. Large-scale typographic posters activate public space through bold composition, color, and hierarchy. Augmented reality layers extend the graphic language into interactive digital content, transforming static layouts into experiential communication. The design encourages engagement and discovery, demonstrating how contemporary graphic design can merge print and digital media to create accessible and participatory visual narratives.