Jiangnan Collection Visual Identity

Graphics, Illustration and Visual Communication Design Jiangnan Collection Visual Identity by Rui Deng Inspired by Southern China's water towns, Jiangnan Collection transforms traditional aesthetics into a modern visual language. By deconstructing architecture and daily life into a contemporary color system, it creates a scalable identity. The design applies cultural imagery to lifestyle products, from silk scarves to paper cups, offering a fresh perspective on regional heritage.