PatchU Branding and Character IP Project

Graphics, Illustration and Visual Communication Design PatchU Branding and Character IP Project by Chung Sheng Chen This branding project transforms leftover bedding textiles into a cohesive visual and a unified character based design system, creating plush toys and lifestyle products that establish a value driven model by converting surplus materials into high value outcomes. Patchwork construction, visible stitching and imperfect connections shape both product form and graphic identity, creating a consistent visual language across objects and communication. Sustainability is reframed as a warm, contemporary, and emotionally engaging everyday presence.