Prepd Brand Identity

Graphics, Illustration and Visual Communication Design Prepd Brand Identity by Cansu Dagbagli Ferreira Prepd is an innovative food delivery platform that transforms digital influencer recipes into professionally prepared meals. Its identity centers on a bold, modern aesthetic designed to disrupt the food tech space. Featuring a clever logotype with a negative space frying pan and a high contrast Green and Lime palette, the brand celebrates the link between creators and consumers. Through expressive, human-first photography and clean geometry, Prepd turns the act of scrolling into a tangible, high quality dining experience.