Graphics, Illustration and Visual Communication Design Magic Bubble Corporate Identity by Dongdao Creative Branding Group The inspiration comes from the English name, as bubbles are associated with inspiration and wonder. The designer create the logo by using the shape of a bubble and a simple heart base on the core brand concept – ‘limitless imagination’. Bubbles stand for inspiration, imagination and wonderful things. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue, children-favored colors, are applied in the logo design.