Graphics, Illustration and Visual Communication Design Roomer Corporate identity by Mikhail Puzakov Roomer is a new large furniture shopping mall, located almost in the centre of Moscow. Double "O" in the name "roomer" visually represents glasses (or binoculars). This symbolism is no accidental, as the mall building is very long in size. Logo variations can contain abstract, stylized forms inside the "glasses", or, when the logo is used in large sizes, more detailed images can be placed there. The pattern tiles are made of stylized schemes of flat layouts. The short, clear name of the mall, changeable logo and vivid warm colors proved to be quite successful.