Graphics, Illustration and Visual Communication Design Safe - Urban Beachwear Rebranding by Max Bosio The graphic design reflects everywhere a clean, elegant and minimal style. The project has been developed via multidisciplinary approach. All the communication materials have been ideated with the new visual identity: more effective, more distinctive and recognazible. So the lookbook and the product catalogue have a new identity that reflect the new nature of Safe: a brand storyteller, emotional and expressive. The airplane ideogram even when used individually, becomes the unmistakable icon of the company.