Graphics, Illustration and Visual Communication Design Chollipo Arboretum Corporate Identity by Siwook Oh Chollipo Arboretum has the most diverse range of plants in Korea, with over 15,800 varieties in collection and conservation. In addition, its location at the western edge of Korea enables it to encompass plants from both cool and warm temperature zones. It is an arboretum with traditional Korean beauty. For that, we designed the logo using consonants of the Korean name of Chollipo Arboretum. It is not a usual case in Korea to use consonants of Korean letters only in logos.