Graphics, Illustration and Visual Communication Design Haymarket Brand identity by 25AH Design Studio AB Haymarket By Scandic is a luxury hotel located in Stockholm, Sweden. The entrance from the Haymarket Square welcomes everyone to step into a 1920’s era of optimism and elegance. The building dates back to the early 20th century and was previously home to PUB, an old department store where Greta Garbo used to work before moving to Hollywood. The brand identity for Haymarket is both timeless and modern. Luxurious materials are mixed with classic and contemporary typography. The hotel is also home to several restaurants and a café, all with unique identities.