TEDxUniversityofGuilan Visual Identity

Graphics, Illustration and Visual Communication Design TEDxUniversityofGuilan Visual Identity by Nima Rahimiha The objective of the project was to design an identity for the TEDx event that could interact with the audience about the main theme ”Inside-Out”. The challenge with this project was to integrate the context of inner and outer worlds in one poster which was comprehensible and yet aesthetically pleasing. A red transparent plastic cover was used for attendees to filter the light by colors to remove the complexity of a visual subject. The process of using the red filter engaged the audience to be a part of this design by experiencing the perception of inner and outer meanings dynamically.