Graphics, Illustration and Visual Communication Design Foorigin Raising Awareness by Lam Cheuk Yin We eat every day. But when was the last time you ask: What is food? We as a consumer, seldom explore and consider the so-called food that we are eating. When it comes to the truth of food, media tends to highlight the bloody and disgusting scenes of slaughtering the animal in order to gain a deterrent effect, however, it is hard for the audiences to accept and the effect is temporary. With this situation, Foorigin uses a causal yet indirect method to raise people's awareness via a set of challenging perception poster and publications which depict the food productions of different species.