Graphics, Illustration and Visual Communication Design Yoondesign Identity Brand Design by Sunghoon Kim Yoondesign Identity concept is starting from a triangle. The apex of the triangle represents the relationship between font design, content design and brand design. Extends from a triangle to a polygon. A polygon is eventually made of a circle. Express flexibility through change. Based on black and white, various colors are used. Set the color and graphic motif freely to suit the situation.