Digital Seniors Visual Identity
Max Bessone
Graphics, Illustration and Visual Communication Design Digital Seniors Visual Identity by Max Bessone Digital Seniors is a new charity in New Zealand to help seniors aged 65 years plus to learn how to use technology in order to address their digital exclusion. The brand strategy has been designed to counteract the key barriers faced by seniors, by focusing on positivity and joy. Its symbology emphasises the social and human value gained from addressing this digital exclusion problem. Whilst technology is depicted in the logo, the emphasis is on the human emotion and social connection. Its spirit is intentionally relaxed and friendly by using positive, cheerful colours and a smile at its centre