YM Coffee Project Brand Identity

Bumseok Hong

Graphics, Illustration and Visual Communication Design YM Coffee Project Brand Identity by Bumseok Hong This brand’s visual identity captures the name YM, the mood of the YM Coffee Project in a mark that is welcoming, cozy and comfortable like home and also reminiscent of coffee dripper. YM's brand visual identity is composed of a limited set of elements, showing that expertise of coffee in terms of product and providing warmth like home in terms of service. Set in YM Coffee Project : YM Coffee House, YM Roasting Factory and more, the identity evokes the alignment of the Project.


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